Influencers And Creators: Business, Culture And Practice

This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

• | Author: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti
• | Publisher: Sage Publications Ltd
• | Publication Date: May 23, 2023
• | Number of Pages: 384 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1529768659
• | ISBN-13: 9781529768657