{"product_id":"9781349495580","title":"Taking Down Goliath: Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power","description":"Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e• \u003cb\u003eAuthor: \u003c\/b\u003eKevin Ryan, Rob \"Spider\" Graham Palgrave Macmillan 2014-12-09 Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. 9781349495580 1349495581 0 Business \u0026amp; Economics NOT_MATURE http:\/\/books.google.com\/books\/content?id=djcCkAEACAAJ\u0026amp;printsec=frontcover\u0026amp;img=1\u0026amp;zoom=5\u0026amp;source=gbs_api en\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublisher: \u003c\/b\u003ePalgrave Macmillan\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublication Date: \u003c\/b\u003eDec 09, 2014\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eNumber of Pages: \u003c\/b\u003e252 pages\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-10: \u003c\/b\u003e1349495581\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-13: \u003c\/b\u003e9781349495580\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":50140658893105,"sku":"9781349495580","price":24.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781349495580.jpg?v=1728848675","url":"https:\/\/www.recomparo.com\/es\/products\/9781349495580","provider":"ReComparo.com","version":"1.0","type":"link"}