{"product_id":"9781398604339","title":"From Marginal To Mainstream: Why Tomorrow’S Brand Growth Will Come From The Fringes - And How To Get There First","description":"Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the energy of marginal brands and learn from their growth and innovation.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eHelen Edwards\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eKogan Page\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eFeb 28, 2023\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e264 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e139860433X\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781398604339\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":47748107829553,"sku":"9781398604339","price":91.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781398604339.jpg?v=1699516524","url":"https:\/\/www.recomparo.com\/es\/products\/9781398604339","provider":"ReComparo.com","version":"1.0","type":"link"}