{"product_id":"9781638280989","title":"The Rise Of Mobile Marketing: A Decade Of Research In Review (Foundations And Trends(R) In Marketing)","description":"The Rise of Mobile Marketing: A Decade of Research in Review provides an overview of the evolution of mobile marketing research over the decade and reviews how mobile reshapes consumer-to-firm, firm-to-consumer, consumer-to-consumer, and firm-to-firm marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eZeynep Aydin-Gokgoz, M. Berk Ataman, Gerrit van Bruggen\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eNow Publishers\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eNov 17, 2022\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e100 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1638280983\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781638280989\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Now Publishers","offers":[{"title":"Default Title","offer_id":48486471926065,"sku":"9781638280989","price":76.61,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781638280989.jpg?v=1710379965","url":"https:\/\/www.recomparo.com\/es\/products\/9781638280989","provider":"ReComparo.com","version":"1.0","type":"link"}