{"product_id":"9781668439715","title":"Handbook Of Research On The Future Of Advertising And Brands In The New Entertainment Landscape (Advances In Marketing, Customer Relationship Management, And E-Services)","description":"This book provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement by reviewing different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term--\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eBlanca Miguélez-Juan, Gema Bonales-Daimiel\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eIgi Global\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eJan 09, 2023\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e441 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1668439719\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781668439715\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Igi Global","offers":[{"title":"Default Title","offer_id":47802798244145,"sku":"9781668439715","price":343.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781668439715.jpg?v=1700311691","url":"https:\/\/www.recomparo.com\/es\/products\/9781668439715","provider":"ReComparo.com","version":"1.0","type":"link"}