The Role Of Brands In An Era Of Over-Information

This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance--

• | Author: Ricardo Fontes Correia, Dominyka Venciute, Bruno Miguel Sousa
• | Publisher: Igi Global
• | Publication Date: Aug 14, 2023
• | Number of Pages: 280 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1668483521
• | ISBN-13: 9781668483527