{"product_id":"9781790979356","title":"Promoting Your Business 2019 : Marketing Won't Seem Alien Anymore - Once You Read This Starter Guide To Driving Brand Awareness And Lead Generation Using Integrated Communications","description":"Learn 20 years of marketing experience in under two hours with this must-have book written by international integrated communications agency owner, Ian Hainey, who covers the main areas to concentrate on for anyone looking to promote a business. The 2019 guide is the only completely up-to-date option, which will appeal to those looking to take their existing business to the next level, or even just trying to get a better insight into the most useful common marketing functions for an organisation. It will also help better understand the foundations before investing in a consultant, agency or adding in-house resources to deliver these functions. A recommended read for interns, juniors or others considering this occupation, to gain a better insight into what the job currently entails. This starter guide will impart the confidence to drive brand awareness and lead generation for your business using integrated communications disciplines, including: PR, PR+, social media marketing, influencer marketing, online advertising, modern SEO, content marketing and event marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eIan Hainey\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eIndependently Published\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eDec 11, 2018\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e142 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1790979358\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781790979356\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Independently published","offers":[{"title":"Default Title","offer_id":49212791980337,"sku":"9781790979356","price":12.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781790979356__12546_7b980918-8193-46dd-8d84-50c60ab7d5c5.jpg?v=1716966543","url":"https:\/\/www.recomparo.com\/es\/products\/9781790979356","provider":"ReComparo.com","version":"1.0","type":"link"}