{"product_id":"9780071823975","title":"The Tech Entrepreneur'S Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success: How To Bootstrap Your ... Through Tough Times, And Cash In For Success","description":"Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time. He explains the major phases in a technology company's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture. Aspiring tech entrepreneurs will learn to: Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in order Secure capital: ask for money, nail the term sheet, ask for more money Get out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, including the employees Written with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage. PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE: \"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls.\" -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab \"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first.\" -- Mark Roberti, founder and editor in chief of RFID Journal \"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first.\" -- Tristan Jehan, cofounder of The Echo Nest \"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable.\" -- Larry Begley, cofounder and managing director at .406 Ventures \"The best-laid business plans never survive contact with reality. Bernd has provided a comprehensive guide to anticipating the unexpected in the life of a startup.\" -- Neil Gershenfeld, professor and director of the Massachusetts Institute of Technology Center for Bits and Atoms 9780071823975 0071823972 0 BOOK Business \u0026amp; Economics NOT_MATURE http:\/\/books.google.com\/books\/content?id=cvzRnQEACAAJ\u0026amp;printsec=frontcover\u0026amp;img=1\u0026amp;zoom=5\u0026amp;source=gbs_api en\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eBernd Schoner\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eMcgraw Hill\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eMay 28, 2014\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e288 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e0071823972\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9780071823975\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mcgraw Hill","offers":[{"title":"Default Title","offer_id":48793037570353,"sku":"9780071823975","price":29.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9780071823975.jpg?v=1712805886","url":"https:\/\/www.recomparo.com\/products\/9780071823975","provider":"ReComparo.com","version":"1.0","type":"link"}