{"product_id":"9780415895316","title":"Global Issues In Pharmaceutical Marketing - 9780415895316","description":"The primary objective of the book is to present both an objective (research based) and practical perspective on the varied and critical issues which face this important industry and how they may be tackled. Many of the situations facing the pharmaceutical industry today are global in nature and given the significant structural changes in the industry recently, demand individuals with practical, research based knowledge on how to address these. This book is aimed at academic\/student audiences as well as industry\/government\/health care professionals. The book may also be used as the primary book for a graduate pharmaceutical marketing course. The book may also be used for an undergraduate pharmaceutical marketing course as a text accompaniment to provide additional depth to a \"how to\" marketing course. This book is useful for medical students as an introduction to the industry they will interact with for most of their careers. It is also useful for government employees\/regulators as well as those who work for health related firms such as insurance companies. Finally, the book may be used to introduce new hires in the pharmaceutical industry to the important issues they will face in their jobs, particularly those who work in the global headquarters divisions in US and international firms.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eLea Prevel Katsanis\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eRoutledge\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eSep 02, 2015\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e178 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e0415895316\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9780415895316\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":48528072180017,"sku":"9780415895316","price":273.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9780415895316.jpg?v=1710744020","url":"https:\/\/www.recomparo.com\/products\/9780415895316","provider":"ReComparo.com","version":"1.0","type":"link"}