{"product_id":"9780593187487","title":"Writing For Busy Readers: Communicate More Effectively In The Real World","description":"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasize value for readers Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eTodd Rogers, Jessica Lasky-Fink\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eDutton\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eSep 05, 2023\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e256 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e0593187482\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9780593187487\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dutton","offers":[{"title":"Default Title","offer_id":47493579768113,"sku":"9780593187487","price":27.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9780593187487.jpg?v=1696866941","url":"https:\/\/www.recomparo.com\/products\/9780593187487","provider":"ReComparo.com","version":"1.0","type":"link"}