{"product_id":"9780615993706","title":"Customer Experience: It'S Not That Easy: Customer Experience Programs For B2B Companies","description":"Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years' experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT\u0026amp;T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how Customer Experience can be built into the culture, the strategies and the actions of companies together with the mechanics required to \"get it right.\" It shows how current customer satisfaction programs can be transformed into Customer Experience programs providing companies with sustainable, competitive differentiation. 9780615993706 0615993702 196 BOOK  NOT_MATURE http:\/\/books.google.com\/books\/content?id=G22yoQEACAAJ\u0026amp;printsec=frontcover\u0026amp;img=1\u0026amp;zoom=5\u0026amp;source=gbs_api en\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eHarry Bunn\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eRonin Corporation\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eJul 14, 2014\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e196 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e0615993702\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9780615993706\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ronin Corporation","offers":[{"title":"Default Title","offer_id":48800087441713,"sku":"9780615993706","price":32.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9780615993706.jpg?v=1712839487","url":"https:\/\/www.recomparo.com\/products\/9780615993706","provider":"ReComparo.com","version":"1.0","type":"link"}