{"product_id":"9781137543530","title":"Scaling The Tail: Managing Profitable Growth In Emerging Markets","description":"This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \"scaling the tail.\" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eSeung Ho Park, Gerardo R. Ungson, Andrew Cosgrove\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003ePalgrave Pivot\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eAug 06, 2015\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e179 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1137543531\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781137543530\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Palgrave Pivot","offers":[{"title":"Default Title","offer_id":48512065601841,"sku":"9781137543530","price":68.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781137543530.jpg?v=1710604687","url":"https:\/\/www.recomparo.com\/products\/9781137543530","provider":"ReComparo.com","version":"1.0","type":"link"}