{"product_id":"9781138113473","title":"Data Mining For Design And Marketing (Chapman \u0026 Hall\/Crc Data Mining And Knowledge Discovery Series)","description":"Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eYukio Ohsawa, Katsutoshi Yada\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eChapman And Hall\/Crc\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eJun 07, 2017\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e336 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1138113476\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781138113473\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chapman And Hall\/Crc","offers":[{"title":"Default Title","offer_id":48505046499633,"sku":"9781138113473","price":126.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781138113473.jpg?v=1710542166","url":"https:\/\/www.recomparo.com\/products\/9781138113473","provider":"ReComparo.com","version":"1.0","type":"link"}