{"product_id":"9781433120923","title":"Strategic Planning For Public Relations: Beginning The Journey","description":"Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e• \u003cb\u003eAuthor: \u003c\/b\u003eTricia Hansen-Horn, Adam E. Horn\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublisher: \u003c\/b\u003ePeter Lang Inc., International Academic Publishers\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublication Date: \u003c\/b\u003eMay 28, 2014\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eNumber of Pages: \u003c\/b\u003e254 pages\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-10: \u003c\/b\u003e1433120925\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-13: \u003c\/b\u003e9781433120923\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Peter Lang Inc., International Academic Publishers","offers":[{"title":"Default Title","offer_id":49685145420081,"sku":"9781433120923","price":252.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781433120923_p0_v1_s600x595.jpg?v=1721493240","url":"https:\/\/www.recomparo.com\/products\/9781433120923","provider":"ReComparo.com","version":"1.0","type":"link"}