{"product_id":"9781466683426","title":"Engaging Consumers Through Branded Entertainment And Convergent Media","description":"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques--\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e• \u003cb\u003eAuthor: \u003c\/b\u003eJos?Mart?Parreño, Carla Ruiz Mafe, Lisa Scribner\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublisher: \u003c\/b\u003eBusiness Science Reference\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublication Date: \u003c\/b\u003eApr 30, 2015\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eNumber of Pages: \u003c\/b\u003e376 pages\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-10: \u003c\/b\u003e1466683422\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-13: \u003c\/b\u003e9781466683426\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":49686692364593,"sku":"9781466683426","price":253.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781466683426_p0_v1_s600x595.jpg?v=1721538716","url":"https:\/\/www.recomparo.com\/products\/9781466683426","provider":"ReComparo.com","version":"1.0","type":"link"}