{"product_id":"9781532702068","title":"Turning The Screen: Personalisation And Privacy","description":"We haven't been watching you. We don't know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn't buy this information, so... we're sorry about that? Companies, however, do take such an approach to their communications: a process known as \"personalisation\". We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you're on: it's time you understood the power and potential of personalised digital experiences.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e• \u003cb\u003eAuthor: \u003c\/b\u003eDavid Huw Griffith-jones|Robert Griffith-Jones|Robert James Griffith-Jones\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublisher: \u003c\/b\u003eCreateSpace Independent Publishing Platform\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003ePublication Date: \u003c\/b\u003eMay 23, 2016\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eNumber of Pages: \u003c\/b\u003e80 pages\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-10: \u003c\/b\u003e153270206X\u003c\/li\u003e\n\u003cli\u003e• \u003cb\u003eISBN-13: \u003c\/b\u003e9781532702068\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CreateSpace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50385953521969,"sku":"9781532702068","price":12.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781532702068__75642.jpg?v=1732998423","url":"https:\/\/www.recomparo.com\/products\/9781532702068","provider":"ReComparo.com","version":"1.0","type":"link"}