{"product_id":"9781668487549","title":"Social Media And Online Consumer Decision Making In The Fashion Industry","description":"The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment--\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eTheodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eIgi Global\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eAug 01, 2023\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e420 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1668487543\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781668487549\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Igi Global","offers":[{"title":"Default Title","offer_id":47802856735025,"sku":"9781668487549","price":223.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/products\/9781668487549.jpg?v=1700312386","url":"https:\/\/www.recomparo.com\/products\/9781668487549","provider":"ReComparo.com","version":"1.0","type":"link"}