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Consumer Culture Theory: Development, Critique, Application and Prospects (Foundations and Trends(r) in Marketing)

Consumer Culture Theory: Development, Critique, Application and Prospects (Foundations and Trends(r) in Marketing)

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Now Publishers Inc

SKU: 9781680835601

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This monograph is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance. | Author: Eric Arnould, Melea Press, Emma Salminen | Publisher: Now Publishers Inc | Publication Date: Apr...

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This monograph is a guide to help readers find their way through existing Consumer Culture Theory (CCT) literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.

| Author: Eric Arnould, Melea Press, Emma Salminen
| Publisher: Now Publishers Inc
| Publication Date: Apr 24, 2019
| Number of Pages: 98 pages
| Language: English
| Binding: Paperback
| ISBN-10: 1680835602
| ISBN-13: 9781680835601

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