{"product_id":"9781691491315","title":"Nfc - Digital Marketing - Die Kommunikation Von Konsumentinnen Und Produkten Mit Nfc-Tags Im Station?ren Einzelhandel : Marketing 4. 0 - Nfc, Connecting Digital And Analog","description":"PRODUCTS - CONNECT DIGITAL \u0026amp; ANALOG. Why is it important for the retail-industry, as well as the packaging industry, to connect the digital \u0026amp; the analog world by a smart NFC-Tag. It`s the consumers! Nowadays we live in digital times and with a digital bridge between the physical products and the digital world you can influence the consumers behaviour at the point of sales, as well as the after sales or cross-buying. In this paper you can learn more about the digital possibilities and advantages of the connection between the digital \u0026amp; analog world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eMarcus Bobek\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eIndependently Published\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eApr 26, 2018\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e60 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eGerman\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1691491314\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781691491315\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Independently published","offers":[{"title":"Default Title","offer_id":49199156265265,"sku":"9781691491315","price":11.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781691491315__40502_7b06cba9-ae54-48d3-b55b-4d353960a52e.jpg?v=1716867336","url":"https:\/\/www.recomparo.com\/products\/9781691491315","provider":"ReComparo.com","version":"1.0","type":"link"}