{"product_id":"9781799825593","title":"Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)","description":"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases\"--Provided by publisher\"--\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eHasan Din�er, Serhat Y�ksel, Hasan Din�er\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eIGI Global\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eDec 27, 2019\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e646 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003eEnglish\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003eHardcover\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1799825590\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781799825593\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":46701790462257,"sku":"9781799825593","price":504.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781799825593.jpg?v=1690379644","url":"https:\/\/www.recomparo.com\/products\/9781799825593","provider":"ReComparo.com","version":"1.0","type":"link"}