{"product_id":"9781986266666","title":"A Potencializa??o das Ferramentas de Marketing atrav?s do Estudo da Hierarquia de Efeitos (Portuguese Edition)","description":"A Hierarquia de Efeitos busca entender e demonstrar a s?rie de est?gios que os consumidores passam desde o momento que n?o t?m consci?ncia da exist?ncia de um produto at? o momento que decidem compr?-lo. Este projeto visa mostrar como utilizar a Hierarquia de Efeitos de forma adaptada para fazer um diagn?stico da marca, identificar problemas-chave para, com isso, desenvolver as ferramentas de marketing mais eficientes para a melhoria da performance da marca, trazendo o maior retorno sobre os investimemtos de marketing.\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e| \u003cb\u003eAuthor: \u003c\/b\u003eT. Bruzzi, B. Rodrigues\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublisher: \u003c\/b\u003eCreateSpace Independent Publishing Platform\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003ePublication Date: \u003c\/b\u003eMar 06, 2018\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eNumber of Pages: \u003c\/b\u003e74 pages\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eLanguage: \u003c\/b\u003ePortuguese\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eBinding: \u003c\/b\u003ePaperback\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-10: \u003c\/b\u003e1986266664\u003c\/li\u003e\n\u003cli\u003e| \u003cb\u003eISBN-13: \u003c\/b\u003e9781986266666\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CreateSpace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":48551733264689,"sku":"9781986266666","price":12.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/8215\/8385\/files\/9781986266666__41402_1e397d5f-fd5c-43a0-bd32-2991582e5105.jpg?v=1716027397","url":"https:\/\/www.recomparo.com\/products\/9781986266666","provider":"ReComparo.com","version":"1.0","type":"link"}