The Oxford Handbook Of Pricing Management (Oxford Handbooks)

This text is a reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

• | Author: Özalp Özer|Robert Phillips
• | Publisher: Oxford University Press
• | Publication Date: Aug 05, 2014
• | Number of Pages: 978 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0198714815
• | ISBN-13: 9780198714811