Oxford University Press
Aligning For Advantage: Competitive Strategies For The Political And Social Arenas
Aligning For Advantage: Competitive Strategies For The Political And Social Arenas
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The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
- | Author: Thomas C. Lawton|Jonathan P. Doh|Tazeeb Rajwani
- | Publisher: Oxford University Press
- | Publication Date: Apr 15, 2014
- | Number of Pages: 256 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0199604754
- | ISBN-13: 9780199604753
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