The Routledge Companion To Advertising And Promotional Culture (Routledge Media And Cultural Studies Companions)

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present--

• | Author: Emily West, Matthew P. Mcallister
• | Publisher: Routledge
• | Publication Date: Apr 04, 2023
• | Number of Pages: 422 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367645106
• | ISBN-13: 9780367645106