Political Marketing In The United States

Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

• | Author: Jennifer Lees-Marshment|Brian Conley|Kenneth Cosgrove
• | Publisher: Routledge
• | Publication Date: Aug 27, 2014
• | Number of Pages: 330 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415632862
• | ISBN-13: 9780415632867