Media Consumption In Malaysia: A Hermeneutics Of Human Behaviour (Routledge Contemporary Southeast Asia Series)

This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics.

• | Author: Tony Wilson
• | Publisher: Routledge
• | Publication Date: Dec 24, 2014
• | Number of Pages: 218 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415658802
• | ISBN-13: 9780415658805