The Roi Of Pricing

This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

• | Author: Stephan Liozu|Andreas Hinterhuber
• | Publisher: Routledge
• | Publication Date: Jan 23, 2014
• | Number of Pages: 240 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415730716
• | ISBN-13: 9780415730716