Rhetoric In The Flesh: Trained Vision, Technical Expertise, And The Gross Anatomy Lab (Attw Series In Technical And Professional Communication)

Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.

• | Author: T. Kenny Fountain
• | Publisher: Routledge
• | Publication Date: May 22, 2014
• | Number of Pages: 248 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415741033
• | ISBN-13: 9780415741033