Strategic Financial And Investor Communication: The Stock Price Story

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking: communication counts. In Strategic Financial and Investor Communication: The Stock Price Story Ian Westbrook argues that share price is more a story than a number. This book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communications with a professional's pragmatism as well as academic rigour.

• | Author: Ian Westbrook
• | Publisher: Routledge
• | Publication Date: Apr 04, 2014
• | Number of Pages: 306 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415812062
• | ISBN-13: 9780415812061