Routledge
Corporate Social Responsibility, Sustainability And Public Relations (Routledge New Directions In Pr & Communication Research)
Corporate Social Responsibility, Sustainability And Public Relations (Routledge New Directions In Pr & Communication Research)
ISBN-13: 9780415855914
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This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
- | Author: Donnalyn Pompper
- | Publisher: Routledge
- | Publication Date: May 18, 2015
- | Number of Pages: 214 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0415855918
- | ISBN-13: 9780415855914
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