Cambridge University Press
Service-Dominant Logic: Premises, Perspectives, Possibilities
Service-Dominant Logic: Premises, Perspectives, Possibilities
ISBN-13: 9780521195676
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The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
- | Author: Robert F. Lusch|Stephen L. Vargo
- | Publisher: Cambridge University Press
- | Publication Date: Jan 30, 2014
- | Number of Pages: 252 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0521195675
- | ISBN-13: 9780521195676
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