Mass Moralizing: Marketing And Moral Storytelling

This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.

• | Author: Phil Hopkins
• | Publisher: Lexington Books
• | Publication Date: Apr 02, 2015
• | Number of Pages: 258 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0739188518
• | ISBN-13: 9780739188514