Image And Emotion In Voter Decisions: The Affect Agenda (Lexington Studies In Political Communication)

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

• | Author: Renita Coleman, H. Denis Wu
• | Publisher: Lexington Books
• | Publication Date: Mar 25, 2015
• | Number of Pages: 246 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0739189956
• | ISBN-13: 9780739189955