Capearts Publishing
The Branding Of Polaroid
The Branding Of Polaroid
ISBN-13: 9780871550019
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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
- | Author: Paul Giambarba
- | Publisher: Capearts Publishing
- | Publication Date: Sep 15, 2014
- | Number of Pages: 146 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0871550016
- | ISBN-13: 9780871550019
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