Hacker, Maker, Teacher, Thief: Advertising'S Next Generation

- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

• | Author: Creative Social
• | Publisher: Creative Social
• | Publication Date: Aug 20, 2014
• | Number of Pages: 294 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0956608337
• | ISBN-13: 9780956608338