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Good Dog Publishing

Strategic Marketing

Strategic Marketing

ISBN-13: 9780990542704
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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.


  • | Author: Prof Todd A Mooradian Phd|Prof Kurt Matzler Phd|Prof Lawrence J Ring Phd
  • | Publisher: Good Dog Publishing
  • | Publication Date: Jun 30, 2014
  • | Number of Pages: 412 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 099054270X
  • | ISBN-13: 9780990542704
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