Good Dog Publishing
Strategic Marketing
Strategic Marketing
ISBN-13: 9780990542704
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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- | Author: Prof Todd A Mooradian Phd|Prof Kurt Matzler Phd|Prof Lawrence J Ring Phd
- | Publisher: Good Dog Publishing
- | Publication Date: Jun 30, 2014
- | Number of Pages: 412 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 099054270X
- | ISBN-13: 9780990542704
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