Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.

• | Author: Sam Page
• | Publisher: Neurotriggers
• | Publication Date: Aug 03, 2015
• | Number of Pages: 196 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0994390203
• | ISBN-13: 9780994390202