The Evolution Of Reputation-Based Cooperation: A Goal Framing Theory Of Gossip (Elements In Applied Evolutionary Science)

Gossiping and its reputation effects are viewed as the most powerful mechanism to sustain cooperation without the intervention of formal authorities. Being virtually costless, gossiping is highly effective in monitoring and sanctioning norm violators. Rational individuals cooperate in order to avoid negative reputations. Goal Framing Theory, a cognitive-behavioral approach anchored in evolutionary research, provides an explanatory framework. Three overarching goal frames (hedonic, gain, and normative) constantly compete for being in our cognitive foreground. This Element argues that for gossip to have reputation effects, a salient normative goal frame is required. But since the hedonic mindset usually trumps gain and normative concerns, most gossip will be driven by hedonic motives and therefore not have strong reputation effects. Propositions on cultural, structural, dispositional, situational, and technological gossip antecedents and consequences are developed and illustrated with evidence from the empirical record.

• | Author: Rafael Wittek|Francesca Giardini
• | Publisher: Cambridge University Press
• | Publication Date: Dec 21, 2023
• | Number of Pages: 98 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1009462288
• | ISBN-13: 9781009462280