Routledge
Place Event Marketing In The Asia Pacific Region: Branding And Promotion In Cities (Routledge Contemporary Perspectives On Urban Growth, Innovation And Change)
Place Event Marketing In The Asia Pacific Region: Branding And Promotion In Cities (Routledge Contemporary Perspectives On Urban Growth, Innovation And Change)
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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
- | Author: Waldemar Cudny
- | Publisher: Routledge
- | Publication Date: May 31, 2023
- | Number of Pages: 182 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032061014
- | ISBN-13: 9781032061016
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