Corporate Culture And Globalization (Routledge Advances In Management And Business Studies)

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

• | Author: Yi Zhu
• | Publisher: Routledge
• | Publication Date: Mar 10, 2023
• | Number of Pages: 168 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103230443X
• | ISBN-13: 9781032304434