Corporate Social Responsibility And Marketing Ethics (Routledge Studies In Marketing)

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

• | Author: Honorata Howaniec
• | Publisher: Routledge
• | Publication Date: Feb 24, 2023
• | Number of Pages: 236 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103232922X
• | ISBN-13: 9781032329222