The Innovation Odyssey

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

• | Author: Christophe Midler, Marc Alochet, Christophe De Charentenay
• | Publisher: Auerbach Publications
• | Publication Date: Apr 21, 2023
• | Number of Pages: 226 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103245430X
• | ISBN-13: 9781032454306