Social Brand Management In A Post Covid-19 Era (Routledge Focus On Business And Management)

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

• | Author: Patrícia Dias, Alexandre Duarte
• | Publisher: Routledge
• | Publication Date: Jul 07, 2023
• | Number of Pages: 75 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032465727
• | ISBN-13: 9781032465722