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Friesenpress

Take Charge Of The Future: Using The Power Of Scenarios To Drive Strategy And Performance

Take Charge Of The Future: Using The Power Of Scenarios To Drive Strategy And Performance

ISBN-13: 9781039156029
Precio habitual $35.79
Precio habitual $38.94 Precio de oferta $35.79
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Strategic planner and consultant Arden Brummell shares his wealth of experience about the scenarios-to-strategy planning process, weaving in his personal career journey with practical examples and insights. The process of creating scenarios and developing strategy provides a powerful vehicle for strategic conversation leading to better informed decision-making across business, government and non-profit organizations. Designed for planning directors, managers, MBA students, or anyone guiding organizations facing uncertainty and complexity, this book describes how to effectively implement a scenarios-to-strategy process within an integrated strategic management framework.


  • | Author: Arden Brummell
  • | Publisher: Friesenpress
  • | Publication Date: Jan 30, 2023
  • | Number of Pages: 248 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1039156029
  • | ISBN-13: 9781039156029
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