Cambridge University Press
The Psychology Of Risk
The Psychology Of Risk
ISBN-13: 9781107017016
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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
- • Author: Glynis M. Breakwell
- • Publisher: Cambridge University Press
- • Publication Date: Sep 18, 2014
- • Number of Pages: 384 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1107017017
- • ISBN-13: 9781107017016
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