St. Martin'S Press
Resurgence: The Four Stages Of Market-Focused Reinvention: The Four Stages Of Market-Focused Reinvention
Resurgence: The Four Stages Of Market-Focused Reinvention: The Four Stages Of Market-Focused Reinvention
ISBN-13: 9781137278616
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Draws on a multi-year study with several large companies to reveal how successful brands have renewed prominence after periods of decline, outlining a four-part framework for reinvention based on the practices of such companies as Motorola, Harley-Davidson and Alberto Culver. 30,000 first printing.
- • Author: Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr.
- • Publisher: St. Martin's Press
- • Publication Date: Feb 18, 2014
- • Number of Pages: 256 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1137278617
- • ISBN-13: 9781137278616
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