Masters Of Disaster: The Ten Commandments Of Damage Control

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact. 9781137278968 113727896X 0 Business & Economics NOT_MATURE http://books.google.com/books/content?id=N_8WnQEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api en

• • Author: Christopher Lehane, Mark Fabiani, Bill Guttentag
• • Publisher: St. Martin's Griffin
• • Publication Date: Mar 04, 2014
• • Number of Pages: 256 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 113727896X
• • ISBN-13: 9781137278968