China Goes West: Everything You Need To Know About Chinese Companies Going Global

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

• • Author: Joel Backaler
• • Publisher: Palgrave Macmillan
• • Publication Date: Apr 14, 2014
• • Number of Pages: 207 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137293926
• • ISBN-13: 9781137293923