Palgrave Macmillan
Evaluation In Advertising Reception: A Socio-Cognitive And Linguistic Perspective
Evaluation In Advertising Reception: A Socio-Cognitive And Linguistic Perspective
ISBN-13: 9781137350428
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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
- • Author: S. Bullo
- • Publisher: Palgrave Macmillan
- • Publication Date: Aug 22, 2014
- • Number of Pages: 214 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1137350423
- • ISBN-13: 9781137350428
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