Palgrave Macmillan
Architecting Enterprise: Managing Innovation, Technology, And Global Competitiveness
Architecting Enterprise: Managing Innovation, Technology, And Global Competitiveness
ISBN-13: 9781137366771
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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
- • Author: . Rajagopal
- • Publisher: Palgrave Macmillan
- • Publication Date: Mar 21, 2014
- • Number of Pages: 339 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 113736677X
- • ISBN-13: 9781137366771
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